Picture : spotrh.com
Google, SAS institute, NetApp, W.L. Gore & Associates, Belcorp, Microsoft, Marriott, Monsanto, Cisco, American Express, Scotiabank, SC Johnson, Autodesk, Telefonica, National Instruments, FedEx Corporation, Atento, EMC, Daimler Financial services, Diageo, Hyatt, Mars, Accor, Ebay, Coca-Cola… What is the relationship between all of these companies?
They are all multinational. Right. More than that : They are all part of the 25 World’s Best Multinational Workplaces for 2014. Each each, « Great place to work » establishes this ranking, plus other ones, such as one of the best small & medium workplaces to work. There is also separated rankings for many countries. Companies can suscribe on « Great Place to Work » in order to be on these rankings : nowadays, around 6,000 companies, standing for around 10 million employees in 50 countries, are evaluated each year.
What is a « great workplace »?
Employees and managers don’t have the same criterias to define a « Great place to work ».
From an employee view, the most important criteria is the day-to-day relationship. That stands for trust and pride, but also the way people enjoy people they work with. They consider that they are in a « Great place to work » if managers are credible, if they are treated with respect, but also if they feel they are fairly treated.
From a manager view, a « Great place to Work » is a place where people achieve organizational objectives and give their personal best, and they work together as a « big » team.
Those two points of view show us that there is one common thing implied : Trust. Indeed, working as a team or considering managers as credible, for instance, requires a high level of trust in the organization. « Great place to work » uses two methods to rate « trust » in companies, which are the « Trust Index » and the « Culture Audit ».
According to « Great place to work », a company in which employees are satisfied is a performant and competitive company.
What is that for?
According to Robert Levering (co-founder of « Great place to work »), every company can be a great workplace. « Great place to work » has one objective : « Building a better society by helping companies to transform their workplace ». « Great place to work » ‘s main target is to encourage companies to become their best « rather than just fix what is wrong ». This means companies should have a « positive approach ».
There is no equivalent of this organization. « Great place to work » :
– Establishes lists and rankings that identify the world’s best workplaces
– Helps companies to interpret their workplace and decide what they should change
– Provides workshops and training courses
– Offers the possibility to exchange experiences through conferences and networks
– Publishes stories and insights about « Great places to work »
How can an employee now more about an organization? How can an employer promote his company?
Of course, employees can easily find informations about companies, thanks to new technologies. Employers have many means to promote their employer brand. Thus, companies should be careful about their « E-Reputations ».
Even if no organization have the same mission than « Great place to work », other organization tends to help companies to promote their employer brand. Let’s name the unavoidable « LinkedIn », or « Twitter ». Another important network, « Glassdoor » is a career community which currently offers around 6 million company reviews made by people who know very well the companies : the employees.
What about you? Are you in a « Great place to work »? What do you do to promote your employer brand?